Admission inquiries hit voicemail and disappear
Counselors return calls hours later. By then the student has WhatsApp'd a competing institute. The conversion window for a hot lead is measured in minutes, not days.
WHATSAPP FOR EDUCATION
Convert admission inquiries without losing them to email.
Run your full admissions funnel — ad click to demo class to fee paid — on the channel students and parents actually open. Sub-tenants for every branch your coaching network runs.
Get Started — Free ForeverFree forever · No card required
9:41
BrightPath Academy
online
Hi, looking for the Data Science batch starting in June
10:23 AM
📚 Data Science Pro — 6-month track 🎓 Live + recorded · ₹45,000 📅 Next batch: 3 June Want to attend a free demo class first?
Book Demo
Brochure
10:24 AM ✓✓
Book Demo
10:25 AM
🎯 Demo class confirmed for Sun, 26 May · 11 AM 📎 Joining link will be sent 1 hour before. Any questions before then?
10:25 AM ✓✓
📌 Reminder — your demo class starts in 1 hour. Join: bp.academy/demo/sxyz
Sun 10:00 AM ✓✓
Built on the technology businesses trust
🤩 We're Official
Official WhatsApp
Business Cloud API
0% markup on
Meta charges
Custom domain
supported
Sound familiar?
Three things every D2C team already lives with
Fee reminders get lost in email and SMS
The third-week-of-the-month reminder lands in spam. Reception spends Monday morning calling parents one by one to nudge payment.
Multi-branch academies can't see what's happening per branch
Five branches, five different counselors using personal WhatsApp. Head office has no idea which branch's lead funnel is leaking and at which step.
The four pieces
What you actually need to run WhatsApp marketing at scale
Admission funnel from ad to enrolled
Click-to-WhatsApp ads drop the inquiry into a qualifier flow. Counselors pick up qualified leads in a shared inbox. Demo class booked, fee link sent, enrollment confirmed — all on WhatsApp.
Class schedules, fee reminders, exam alerts
Templated utility messages for every recurring touchpoint. Schedule changes, fee due dates, exam timetables, results — sent automatically with parent and student variants.
Multi-branch mode for coaching networks
Each branch is a sub-tenant with its own inbox, contacts, and counselor team. Head office sets templates and reporting; branches run their own admissions.
Drip nurture for warm leads who said "later"
Not every inquiry converts in week one. A 60-day drip with class previews, success stories, and check-in messages keeps the funnel alive without manual nudging.
Scenario 01 / Admissions
From ad click to enrolled student, all in one inbox.
A click-to-WhatsApp ad runs on Meta. The student lands in a qualifying flow that captures course of interest, preferred batch, and budget range. Counselors get the lead pre-tagged with answers. Demo class scheduled, payment link sent, enrollment confirmed — every step logged.
- Click-to-WhatsApp ads with full Meta Lead Ads attribution
- Pre-qualifying flow saves answers as contact tags
- Counselor assignment by course type or branch location
- Razorpay/Stripe payment-link integration for fee collection
app.whatsmark.io/flows/builder
Blocks
⚡
Trigger
💬
Message
↕
Condition
⏱
Delay
🎯
Action
TRIGGER
Keyword: "PROMO"
Incoming message match
MESSAGE
Welcome + menu
Template: welcome_v2
CONDITION
Button reply?
Check: reply_id
YES
Send offer
NO
Assign agent
Scenario 02 / Class operations
Send class schedules, fee reminders, and exam alerts without lifting a finger.
Once a student is enrolled, recurring utility messages keep them informed: weekly schedule on Sunday night, fee reminder one week before due date, exam timetable a fortnight before, results the day they're released. Parent variants of every template ensure parents stay in the loop without copying everything twice.
- Recurring scheduled broadcasts (weekly, monthly, exam-cycle)
- Per-recipient personalization (name, course, batch, fee due)
- Parent + student variants of every template
- Webhook back to your student management system on every send
9:41
BrightPath Academy
online
📅 This week's schedule — Data Science Batch B11 Mon 27 May · 6–8 PM: Data Structures Wed 29 May · 6–8 PM: ML Fundamentals Fri 31 May · 6–8 PM: Project Reviews
Sun 8:00 PM ✓✓
💰 Fee reminder — June installment due 1 Jun Amount: ₹15,000 💳 Pay: bp.academy/pay/sxyz
Pay Now
Talk to Counselor
Mon 9:00 AM ✓✓
Pay Now
Mon 9:08 AM
✅ Payment received — ₹15,000. Thank you! Receipt: bp.academy/r/sxyz
Mon 9:09 AM ✓✓
Scenario 03 / Multi-branch
See every branch's admission funnel from a single dashboard.
A 12-branch coaching network sets up one master account; each branch is a sub-tenant. Branch managers run their own inboxes and inquiries. Head office sees aggregated funnel metrics — inquiries received, demos booked, fees paid — across all branches in real time.
- Sub-tenant per branch — isolated student data and counselor logins
- Shared template library managed centrally
- Aggregated funnel reporting across branches
- Per-branch staff caps with no global per-seat fee
app.whatsmark.io/contacts
Contacts
2,847 total · 5 segments
All 2,847VIP 184New (30d) 512Trial 67
NamePhoneTagsSource
AS
Aarav SharmaVIPMumbai
CSVPP
Priya PatelNewDelhi
APIRV
Rahul VermaTrial
CSVSI
Sneha IyerVIPBangalore
ManualKG
Karan GuptaLead
APICSV · API · Manual
What your customers see
Sample messages for coaching institutes and academies
Real WhatsApp threads — drop them straight into your account or use them as starting templates.
Demo class confirmation
9:41
BrightPath Academy
online
Book Demo
10:25 AM
🎯 Demo class confirmed. 📚 Data Science Pro 📅 Sun, 26 May · 11:00 AM 💻 Online — joining link 1 hour before Instructor: Dr. Mehta · 12+ years industry experience
Add to Calendar
Reschedule
10:25 AM ✓✓
Add to Calendar
10:27 AM
Calendar invite sent. See you Sunday. ✨
10:27 AM ✓✓
Fee reminder (1 week before due)
9:41
BrightPath Academy
online
Hi Mr. Patel — fee reminder for Aarav (Class 10 Math). 💰 Amount: ₹8,500 📅 Due: 1 June 💳 Pay: bp.academy/pay/sxyz
Pay Now
Talk to Counselor
9:00 AM ✓✓
Pay Now
9:08 AM
Opening secure payment link…
9:09 AM ✓✓
✅ Payment received. Receipt: bp.academy/r/sxyz · Thank you!
9:09 AM ✓✓
Exam timetable broadcast
9:41
BrightPath Academy
online
📋 Mid-term exam timetable — Batch B11 (June 2026) Mon 9 Jun · Math · 10–12 Tue 10 Jun · Physics · 10–12 Wed 11 Jun · Chemistry · 10–12 📎 Full PDF + venue map attached.
Download PDF
Set Reminders
8:00 AM ✓✓
Set Reminders
8:14 AM
Done. We'll send a 24-hour reminder before each paper. Good luck. 🎓
8:15 AM ✓✓
Integrations
Plays well with what you already use
Connect natively where we have direct adapters. Use webhooks or our REST API for everything else. Honest status flags — we don't pretend an integration ships when it doesn't.
Ra
Razorpay
Payments (fees)
AvailableSt
Stripe
Payments (international)
AvailableGo
Google Calendar
Scheduling
AvailableZo
Zoom
Live class platform
Via API / WebhookGe
Generic LMS via Webhook
Student management
Via API / WebhookBy the numbers
Specific, defensible, no fabricated stats.
Open rate
98%
WhatsApp industry-wide; vs ~20% for email
Unlimited counselors per branch
Always
No per-seat fee — your whole admissions team
0% Meta markup
Always
Direct billing to your Meta Business Account
FAQ
Common questions, honest answers
Don't see your question? Email me at [email protected] — I read and answer every one personally.
WhatsApp Cloud API uses transport encryption between Meta and your server. For students under 18, parental consent is the legal anchor — capture it explicitly when the parent provides their number, log it against the contact, and surface it in your audit trail. WhatsMark records consent state on every contact and lets you scope marketing messages to parent-confirmed contacts only.
Yes. Connect Razorpay, Stripe, or any payment processor; their webhook generates a payment link, and the link is delivered via a WhatsApp template message. The student or parent taps the link, pays, and a confirmation flows back automatically. Receipts are sent on the same channel.
Reseller plan. Each branch is a sub-tenant — its own contacts, counselors, inbox, branding. Head office sets centralized templates and gets aggregated reporting. Branch managers can't see other branches' data. Parents and students see the local branch's name; the parent group's brand sits at the network level.
Yes. Every contact can be tagged as student or parent (or both, in some cases). Templates have parent variants and student variants — the system picks the right one based on the recipient tag. Bulk sends respect per-tag preferences.
The Business App is for one phone, one user, manual messaging. WhatsMark is built on WhatsApp Cloud API: shared multi-counselor inbox, automated admission flows, fee-link integrations, parent-student variants, multi-branch sub-tenants. If you have more than one counselor or more than one branch, the app stops working and you outgrow it.
Yes — that's the point of the shared team inbox. Each counselor signs in with their own login. Conversations can be assigned, transferred, and resolved with full audit history. No personal phone number required.
Meta's policy: free-form replies to a customer's incoming message are allowed for 24 hours after their last message. After 24 hours of silence, you must use an approved template. WhatsMark's template builder handles the approval workflow and reminds counselors which conversations are still in the free-form window vs. need a template.
Industries we also serve
Different industry? Same playbook, tuned for fit.
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