Leads die in agents' personal WhatsApp
Inquiries scatter across eight phones. Nobody knows which lead got followed up. The hot lead from yesterday's ad is sitting unread on someone's lock screen.
WHATSAPP FOR REAL ESTATE
Run real-estate inquiries through one inbox your whole team works from — not eight agents' personal phones.
Capture inquiries from your ads and listings, qualify them with a flow, book site visits without phone tag, and route conversations to the right agent. White-label sub-tenants for every brokerage your agency runs.
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Apply for Founding Reseller9:41
Skyline Realty
online
Hi, I saw the 2BHK ad in Andheri West. Can you share details?
2:30 PM
🏠 Andheri West — 2BHK 📐 950 sq ft · ₹1.4 Cr 🏢 7th floor, sea-facing 📎 Brochure attached. Want to book a site visit?
Book Site Visit
More Photos
2:31 PM ✓✓
Book Site Visit
2:33 PM
Sat 10am or Sun 11am — which works?
Sat 10am
Sun 11am
2:34 PM ✓✓
✅ Saturday 10am confirmed. Rahul will meet you at the property gate.
2:34 PM ✓✓
Built on the technology businesses trust
🤩 We're Official
Official WhatsApp
Business Cloud API
0% markup on
Meta charges
Custom domain
supported
Sound familiar?
Three things every D2C team already lives with
Site visits no-show 40% of the time
One reminder doesn't cut it. The buyer forgets, work gets in the way, and the agent burns Saturday morning sitting at an empty property.
Drip nurture stops after week one
Real-estate buying cycles run 3–6 months. After the first follow-up, the lead goes cold because nobody has time to manually message every prospect every two weeks.
The four pieces
What you actually need to run WhatsApp marketing at scale
One inbox your whole brokerage works from
Inquiries from ads, listings, and the website land in a shared team inbox. Assign to an agent, add internal notes, and mark resolved. Every agent sees full conversation history — even if a colleague replied yesterday.
Qualifier flows that filter before an agent calls
Build a chatbot flow that asks budget, location preference, timeline, and ownership type. By the time an agent picks up the conversation, you know whether it's a serious buyer or a tyre-kicker.
Sub-tenants for every brokerage your agency runs
Marketing agencies serving 5 brokerages get one master account with five sub-tenants. Each brokerage sees its own data; your agency dashboard rolls them up.
Drip nurture that runs for months, not days
A 6-month drip sequence keeps cold leads warm with new listings, market updates, and check-in messages. Pauses the moment they reply or book a visit.
Scenario 01 / Inquiry capture
Capture every inquiry, qualify before an agent picks up.
A click-to-WhatsApp ad on Meta drops the buyer straight into a chatbot flow. The bot asks budget range, preferred location, BHK count, and timeline. Answers save to the contact's tags. The lead lands in the inbox already pre-qualified — your agent's first message can be specific.
- Click-to-WhatsApp ads from Meta with full Lead Ads attribution
- Tag-based qualifying flow saves answers to contact properties
- Auto-assign hot leads to senior agents, cold leads to drip
- Webhook to your CRM (Pipedrive, Zoho, Salesforce) on every qualified lead
app.whatsmark.io/flows/builder
Blocks
⚡
Trigger
💬
Message
↕
Condition
⏱
Delay
🎯
Action
TRIGGER
Keyword: "PROMO"
Incoming message match
MESSAGE
Welcome + menu
Template: welcome_v2
CONDITION
Button reply?
Check: reply_id
YES
Send offer
NO
Assign agent
Scenario 02 / Site visits
Book site visits without three rounds of phone tag.
Once a lead is qualified, the bot offers two or three site-visit slots. The buyer taps one. The booking writes to your team calendar. Reminders go out at T-24h and T-2h. If the buyer is running late, they reply on WhatsApp — the agent gets notified instantly.
- Offer 2–3 slots based on agent calendar availability
- Confirm with the property address + agent name + map link
- Two reminders (T-24h, T-2h) cut no-shows in half
- Reschedule with one tap if the buyer can't make it
9:41
Skyline Realty
online
🏠 Great choice — ready to book a site visit? 📅 Sat 17 May · 10:00 AM 📅 Sun 18 May · 11:00 AM
Sat 10am
Sun 11am
3:45 PM ✓✓
Sat 10am
3:48 PM
✅ Site visit confirmed. 📅 Sat, 17 May · 10:00 AM 📍 Andheri West — Tower B, Gate 2 👤 Agent: Rahul · +91 98xxx xx123
3:48 PM ✓✓
📍 Reminder — site visit tomorrow at 10 AM. See you at Andheri West Tower B.
Confirmed ✓
Reschedule
Fri 10:00 AM ✓✓
Scenario 03 / Drip nurture
Keep cold leads warm for the full 6-month buying cycle.
Most real-estate buyers don't decide in a week. Build a 6-month drip with monthly market updates, new listings matching the buyer's saved preferences, and a check-in at month four. The sequence pauses automatically when the buyer replies or books a visit. No babysitting.
- Sequences with conditional branches (visited a property? saw a unit?)
- Personalized listing recommendations from saved buyer preferences
- Stop conditions on reply, booking, or unsubscribe
- One sequence template, ten brokerages — clone per sub-tenant
app.whatsmark.io/flows/builder
Blocks
⚡
Trigger
💬
Message
↕
Condition
⏱
Delay
🎯
Action
TRIGGER
Keyword: "PROMO"
Incoming message match
MESSAGE
Welcome + menu
Template: welcome_v2
CONDITION
Button reply?
Check: reply_id
YES
Send offer
NO
Assign agent
What your customers see
Sample messages for real estate brokerages
Real WhatsApp threads — drop them straight into your account or use them as starting templates.
Property inquiry → qualified lead
9:41
Skyline Realty
online
Saw the 2BHK ad in Powai. Tell me more?
11:30 AM
Sure — quick question first. Budget range?
Under ₹1Cr
₹1–2Cr
₹2Cr+
11:31 AM ✓✓
₹1–2Cr
11:33 AM
🏠 Powai 2BHK Lake View 📐 1,050 sq ft · ₹1.7 Cr 🏢 9th floor 📎 Brochure attached. Want a site visit this weekend?
11:33 AM ✓✓
Site-visit reminder (T-24h)
9:41
Skyline Realty
online
Reminder — site visit tomorrow at the Powai property. 📅 Sat, 17 May · 10:00 AM 📍 Lake View Apartments, Tower B 🚗 Map: maps.app.goo.gl/xyz Agent: Rahul · 📞 +91 98xxx xx123
10:00 AM ✓✓
Reply STOP if you need to reschedule.
Confirmed
Reschedule
10:00 AM ✓✓
Confirmed
10:18 AM
✅ See you tomorrow.
10:18 AM ✓✓
Drip nurture (month 2)
9:41
Skyline Realty
online
Hi Aarav — Powai market just shifted. Three new 2BHKs in your range went live this week.
11:00 AM ✓✓
📎 Curated 3-property PDF — under ₹2Cr, sea/lake-facing Want to revisit the search?
See Properties
Pause Updates
11:00 AM ✓✓
See Properties
11:08 AM
Integrations
Plays well with what you already use
Connect natively where we have direct adapters. Use webhooks or our REST API for everything else. Honest status flags — we don't pretend an integration ships when it doesn't.
Pi
Pipedrive
CRM
Via API / WebhookZo
Zoho CRM
CRM
Via API / WebhookSa
Salesforce
CRM
Via API / WebhookRa
Razorpay
Payments (booking deposit)
AvailableMe
Meta Ads (Click-to-WhatsApp)
Advertising
AvailableBy the numbers
Specific, defensible, no fabricated stats.
WhatsApp open rate
98%
Industry-wide; vs ~20% for email
Unlimited agents per brokerage
Always
No per-seat fee — add the whole sales team
0% Meta markup
Always
Direct billing to your Meta Business Account
FAQ
Common questions, honest answers
Don't see your question? Email me at [email protected] — I read and answer every one personally.
Personal WhatsApp on phones doesn't scale. Conversations live on individual devices, agents leave with the contact list, no manager has visibility, and there's no automation. The WhatsApp Business Cloud API gives you one shared inbox for the whole brokerage, full conversation history, role-based access, and the ability to assign and reassign leads in real time.
Yes. Click-to-WhatsApp ads from Facebook and Instagram drop the prospect straight into a WhatsApp conversation with your business number. WhatsMark routes that conversation through a qualifying flow before an agent sees it. Lead Ads attribution flows back to your Meta Ads Manager so you can measure cost-per-qualified-lead.
Yes — that's the Reseller plan. Each brokerage is a sub-tenant with its own contacts, agents, branding, and inbox. As the agency, you see all brokerages in one master dashboard. Each brokerage's clients see only their own brand on the customer-facing side. White-label custom domain is supported.
Every drip step has stop conditions. The default is: stop on any reply, stop on a "site-visit-booked" tag, stop on a "purchased" tag, or stop on explicit unsubscribe. You can layer additional conditions per brokerage.
Yes. WhatsApp Cloud API supports PDF documents up to 100 MB and images up to 5 MB. Brochures, floor plans, and property photo sets all deliver inline. For larger video walkthroughs, you can paste a YouTube or Vimeo link.
Inbox-level routing rules. Round-robin across active agents, location-based routing (Powai inquiries to the Powai team), or skill-based (luxury enquiries to senior agents). Reassign at any time. Internal notes are private to your team — the customer never sees them.
WhatsApp uses transport encryption between Meta and your server. For genuinely sensitive documents (KYC, signed agreements, financial statements), most brokerages prefer to share a one-time secure link instead of attaching the document directly. WhatsMark templates support short-lived signed URLs out of the box for this pattern.
Industries we also serve
Different industry? Same playbook, tuned for fit.
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