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WHATSAPP FOR AUTOMOTIVE

Run test drives, service reminders, and the renewal nudges that keep buyers loyal.

From inquiry to test drive to first service to insurance renewal โ€” every touchpoint on a channel customers actually answer. Sub-tenants for OEMs running 50+ dealerships under one brand.

9:41

AutoPrime Motors

online

Test drive for the new Swift?

10:30 AM

๐Ÿš— Maruti Swift 2026 From โ‚น6.49 L ยท 6 airbags ยท Sunroof ๐Ÿ“Ž Brochure attached. Available test slots:

Sat 11 AM
Sun 10 AM

10:30 AM โœ“โœ“

Sat 11 AM

10:31 AM

โœ… Test drive booked, Sat 11 AM at AutoPrime Andheri. Executive: Amit ยท ๐Ÿ“ž +91 98xxx xx456

10:31 AM โœ“โœ“

๐Ÿ“Œ Reminder: test drive tomorrow at 11 AM. Free parking; bring driving license.

Confirmed
Reschedule

Fri 4:00 PM โœ“โœ“

Built on the technology businesses trust

๐Ÿคฉ We're Official
Official Meta Tech Provider
Official WhatsApp
Business Cloud API
0% markup on
Meta charges
Custom domain
supported

Sound familiar?

Three things every D2C team already lives with

Inquiries from Meta ads die in three different inboxes

Lead Ads land in Meta. The form fills land in CRM. Walk-in inquiries scatter across executives' personal phones. The hot lead from this morning's spend is in someone's pocket โ€” nobody's followed up.

Service reminders go out by SMS and get ignored

Six-monthly service is the highest-margin recurring touchpoint a dealer has. SMS reminders open at 22%; the customer drives 6 km extra to the corner garage instead of returning to the dealership.

OEM-to-dealer hand-off has no shared visibility

The OEM runs a national WhatsApp campaign; leads get distributed to 80 dealers. Nobody at HQ can see which dealer responded in 5 minutes, which in 5 hours, which never.

The four pieces

What you actually need to run WhatsApp marketing at scale

Inquiry-to-test-drive in one inbox

Click-to-WhatsApp ads, website inquiries, and walk-in WhatsApps land in a single dealership inbox. Qualifier flow asks model, budget, and trade-in. Test drive booked from live calendar slots. Executive assigned automatically.

Service reminders that fill the bay

Six-monthly service due, free check-up, recall-related notifications โ€” automated templates fire from your DMS or service-history file. T-7d nudge, T-1d confirm, post-service feedback.

OEM โ†’ dealer-network mode

A car brand runs the parent account; each dealership is a sub-tenant. Brand HQ sets templates, runs national campaigns, and sees per-dealer response time. Dealers handle their own inboxes and bookings without seeing other dealers' data.

Insurance and renewal campaigns

Insurance lapse is silent revenue leak. Renewal reminders 60, 30, 15 days before expiry โ€” with one-tap "Renew now" linking to a quote flow. Same pattern for AMC renewals and warranty extensions.

Scenario 01 / Lead capture

Capture inquiries before they message your competitor.

A click-to-WhatsApp ad on Meta drops the buyer into a chatbot. The bot qualifies on model, budget, and trade-in. Test-drive slots from the dealership's calendar surface as buttons. Executive assigned by area or model expertise. Brochure delivered inline. Lead writes to your CRM with full conversation history.

  • Click-to-WhatsApp ads with full Meta Lead Ads attribution
  • Qualifier flow tags lead with model, budget, trade-in, timeline
  • Test-drive booking from live calendar (Salesforce, CRM, or Google Calendar)
  • Executive assignment by area, model, or round-robin
app.whatsmark.io/flows/builder

Blocks

โšก
Trigger
๐Ÿ’ฌ
Message
โ†•
Condition
โฑ
Delay
๐ŸŽฏ
Action
TRIGGER

Keyword: "PROMO"

Incoming message match

MESSAGE

Welcome + menu

Template: welcome_v2

CONDITION

Button reply?

Check: reply_id

YES

Send offer

NO

Assign agent

Scenario 02 / Service & retention

Bring the car back for every service due.

From the customer's first service onwards, your service module fires reminders T-7d ("service due next week"), T-1d ("slot for tomorrow at 10 AM?") and post-service ("how was your experience?"). Insurance and AMC renewals follow the same cadence at 60/30/15 days before expiry. Pickup-and-drop coordination handled in the same thread.

  • Service reminders triggered from your DMS or service-history file
  • Time-slot booking from live workshop availability
  • Post-service NPS and review request
  • Insurance and AMC renewal templates at 60/30/15-day intervals
9:41

AutoPrime Service

online

Hi Rahul โ€” your Maruti Swift's 6-monthly service is due next week. ๐Ÿ› ๏ธ Routine + brake check + diagnostics ๐Ÿ’ฐ Estimated โ‚น3,200 ๐Ÿš— Pickup-and-drop available.

Book Slot
Skip This Time

Mon 9:00 AM โœ“โœ“

Book Slot

Mon 9:08 AM

โœ… Booked โ€” Sat 9 AM. We'll send pickup details Friday.

Mon 9:09 AM โœ“โœ“

Service complete โœ… Your Swift is ready for pickup. How was your experience today?

โญโญโญโญโญ
โญโญโญโญ
Share Feedback

Sat 1:30 PM โœ“โœ“

Scenario 03 / OEM dealer network

Run the brand campaign, track every dealer's follow-up.

An automaker runs a national WhatsApp campaign for the new model launch. Each dealership receives the leads scoped to its catchment area; the brand HQ sees per-dealer response time, conversion rate, and test-drive bookings in one dashboard. Underperforming dealers surface immediately; HQ has data to act on.

  • Sub-tenant per dealership โ€” isolated leads + inbox
  • Brand-level templates pushed to all dealers in seconds
  • National campaign with per-dealer geo-routing
  • Cross-dealer SLA dashboards (response time, conversion, NPS)
app.whatsmark.io/contacts

Contacts

2,847 total ยท 5 segments

All 2,847VIP 184New (30d) 512Trial 67
NamePhoneTagsSource
AS
Aarav Sharma
+91 98765 43210
VIPMumbai
CSV
PP
Priya Patel
+91 87654 32109
NewDelhi
API
RV
Rahul Verma
+91 76543 21098
Trial
CSV
SI
Sneha Iyer
+91 65432 10987
VIPBangalore
Manual
KG
Karan Gupta
+91 54321 09876
Lead
API
CSV ยท API ยท Manual

What your customers see

Sample messages for dealers, service centers, and OEMs

Real WhatsApp threads โ€” drop them straight into your account or use them as starting templates.

Test-drive booking
9:41

AutoPrime Motors

online

Looking at the new XL6

10:15 AM

๐Ÿš™ Maruti XL6 2026 From โ‚น11.30 L ยท 6-seater ยท 360ยฐ camera Quick question โ€” petrol or diesel preference?

Petrol
Diesel
No preference

10:15 AM โœ“โœ“

Petrol

10:16 AM

Got it. Test-drive slots at AutoPrime Andheri:

Sat 11 AM
Sat 4 PM
Sun 10 AM

10:16 AM โœ“โœ“

Sat 11 AM

10:17 AM

โœ… Test drive confirmed Sat 11 AM. Executive Amit will message Friday to confirm.

10:17 AM โœ“โœ“

Service reminder (T-7d)
9:41

AutoPrime Service

online

Hi Rahul โ€” your Maruti Swift's 6-monthly service is due next week. ๐Ÿ› ๏ธ Routine + brake check + diagnostics ๐Ÿ’ฐ Estimated โ‚น3,200 ๐Ÿš— Pickup-and-drop available.

Book Slot
Skip This Time

9:00 AM โœ“โœ“

Book Slot

9:08 AM

Slots next week:

Mon 10 AM
Wed 2 PM
Sat 9 AM

9:08 AM โœ“โœ“

Sat 9 AM

9:09 AM

โœ… Booked. We'll send pickup details Friday.

9:09 AM โœ“โœ“

Insurance renewal (T-30d)
9:41

AutoPrime Insurance Desk

online

Hi Rahul โ€” your Swift's insurance expires in 30 days (15 June). We've pulled three best-fit quotes for your renewal:

See Quotes
Talk to Advisor

10:00 AM โœ“โœ“

See Quotes

10:11 AM

๐Ÿ“Ž Quotes PDF attached. Lowest premium โ‚น4,890 (HDFC ERGO) ยท NCB protected. Best add-ons โ‚น6,210 (Bajaj Allianz) ยท zero-dep + engine cover.

Renew Now
Talk to Advisor

10:11 AM โœ“โœ“

Renew Now

10:14 AM

Integrations

Plays well with what you already use

Connect natively where we have direct adapters. Use webhooks or our REST API for everything else. Honest status flags โ€” we don't pretend an integration ships when it doesn't.

Sa

Salesforce Automotive Cloud

Dealer CRM (enterprise)

Via API / Webhook
Ge

Generic DMS via Webhook

Dealer management

Via API / Webhook
Ra

Razorpay

Payments (deposits, service)

Available
Go

Google Calendar

Test-drive & service slots

Available
Me

Meta Ads (Click-to-WhatsApp)

Advertising

Available

By the numbers

Specific, defensible, no fabricated stats.

Open rate

98%

WhatsApp industry-wide; vs ~22% for SMS

Unlimited dealers per OEM account

Always

Add the entire dealer network โ€” no per-dealer cap

0% Meta markup

Always

Direct billing to your Meta Business Account

FAQ

Common questions, honest answers

Don't see your question? Email me at [email protected] โ€” I read and answer every one personally.

Yes. A qualifying flow asks the model, fuel type, and budget; live calendar slots from your dealership's calendar surface as buttons. The customer taps a slot, the booking writes to your calendar, and an executive is assigned automatically. Reminders go out at T-1d. No phone tag.

Reseller plan. Each dealership is a sub-tenant with its own leads, inbox, and team. OEM HQ runs the parent account: pushes templates, runs national campaigns, sets policy. Dashboards roll up per-dealer response time, conversion, and NPS so HQ knows which dealers need help.

Yes. Most modern DMS platforms expose webhooks for service-due, vehicle-history, and customer events. WhatsMark consumes those webhooks to trigger templates (service reminders, insurance renewals). Outbound replies and confirmations write back via webhook so DMS records stay synced.

Yes โ€” the most reliable trigger is your DMS or a daily-uploaded service-history CSV. Each reminder template fires at T-7d before the service due date. Customers can book a slot in-thread; the slot writes back to your workshop calendar.

Unsubscribe is a single-tap reply in any template (Reply STOP). The contact is marked unsubscribed; all future marketing-template sends to that contact are blocked automatically. Utility messages tied to active service appointments still flow because they're not marketing.

Yes โ€” that's the design. Each executive logs in with their own credentials. Conversations can be assigned, transferred, and resolved. Internal notes are private to your team. Conversation history persists across the customer's lifetime, so the executive who picks up tomorrow has full context.

Meta publishes per-conversation rates by country and category (utility, marketing, authentication). Service reminders and order confirmations fall under utility โ€” the lowest-cost category. WhatsMark adds 0% on top โ€” Meta's published rate is exactly what you pay, billed directly to your Meta Business Account. The platform subscription is separate.

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