Donor receipts and 80G certificates go to email, never get read
The donor donates ₹5,000; the 80G certificate emails out; the email is never opened; come tax season the donor can't find it and re-asks. The receipt-trust loop breaks.
WHATSAPP FOR NGOs
Run fundraising and volunteer programs without your message getting lost in someone's spam folder.
Send donor thank-yous, fundraising drives, volunteer coordination, and monthly-impact updates on WhatsApp. Multi-chapter mode for national NGOs running state or city-level operations under one parent brand.
Get Started — Free ForeverFree forever · No card required · Talk to us about non-profit pricing
9:41
Project Roshni
online
🌟 Thank you, Aarav! Your donation of ₹2,500 funds 5 days of mid-day meals for kids at our Bihar centre.
10:00 AM ✓✓
📎 80G receipt attached. Save it for tax filing. We'll share photos from the centre next week.
View Centre
Donate Again
10:00 AM ✓✓
📷 Mid-day meal at Patna centre, this Wednesday. 40 kids fed today thanks to donors like you. 🍱
Wed 12:00 PM ✓✓
Beautiful. Add me to monthly contributors?
Wed 12:18 PM
✨ Done — set up monthly ₹500 / ₹1,000 / ₹2,500?
₹500/mo
₹1,000/mo
₹2,500/mo
Wed 12:18 PM ✓✓
Built on the technology businesses trust
🤩 We're Official
Official WhatsApp
Business Cloud API
0% markup on
Meta charges
Custom domain
supported
Sound familiar?
Three things every D2C team already lives with
Volunteer coordination across chapters lives in personal WhatsApp groups
Five state chapters, five volunteer captains, five different group chats on personal phones. No central oversight, no audit, no way to broadcast a national appeal in a coordinated way.
Monthly-impact updates are mass emails nobody reads
The newsletter has 12% open rate. Donors don't see how their money was used. Trust erodes; recurring donations lapse; fundraising starts from scratch every appeal.
The four pieces
What you actually need to run WhatsApp marketing at scale
Donor receipts and 80G certificates delivered cleanly
Each donation triggers a thank-you message with the 80G certificate as a PDF attachment. The donor saves it; the NGO has audit-ready logs of every certificate sent and seen.
Fundraising appeals that reach the right people
Tag-segmented broadcasts to "monthly donors", "lapsed donors past 6 months", or "Mumbai chapter contributors". Track who clicked the donation link; follow up only with non-donors.
Multi-chapter mode for national networks
A national NGO with 8 state chapters runs each chapter as a sub-tenant. Each chapter manages its volunteers and donors locally; HQ runs national appeals and sees aggregated impact metrics.
Volunteer coordination, not just personal-WhatsApp groups
Volunteer shifts, training schedules, event coordination — all on a managed inbox with proper roles, audit trails, and the ability to scale beyond one captain's phone.
Scenario 01 / Donor lifecycle
Thank donors, show them the impact their money is having.
Each donation through your Razorpay or website donation form triggers an instant thank-you message with the 80G certificate as a PDF. Two weeks later, an impact update with photos from the project. Two months later, an upgrade nudge ("would you like to switch to monthly giving?"). Recurring donors get a quarterly impact summary instead of generic newsletters.
- Razorpay or Stripe donation webhook triggers thank-you template
- 80G certificate PDF generated and attached automatically
- Impact updates with photos sent at T+14d, T+60d, T+90d
- Recurring-donor nudge for one-time donors who gave above ₹2,500
app.whatsmark.io/flows/builder
Blocks
⚡
Trigger
💬
Message
↕
Condition
⏱
Delay
🎯
Action
TRIGGER
Keyword: "PROMO"
Incoming message match
MESSAGE
Welcome + menu
Template: welcome_v2
CONDITION
Button reply?
Check: reply_id
YES
Send offer
NO
Assign agent
Scenario 02 / Fundraising drive
Run a national appeal segmented by chapter and giving history.
A flood-relief drive targets monthly donors first (highest-trust segment), then lapsed donors past 12 months, then never-donors who've engaged with prior content. Each segment gets a different message; the donation link is tagged so reporting shows which segment converted at what rate.
- Tag-based segmentation (monthly donor, lapsed, never-donor, by chapter)
- Per-segment templates with different ask sizes and CTAs
- UTM-tagged donation link → conversion tracked back to the segment
- Real-time progress towards drive target visible in your dashboard
9:41
Project Roshni
online
Hi Aarav — Bihar's been hit hard by the floods this week.
9:00 AM ✓✓
We're running a 7-day relief drive: ₹2,500 covers a family-of-4 ration kit for a fortnight. ₹10,000 covers four kits. Goal: ₹25 lakh by Sunday.
Donate ₹2,500
Donate ₹10,000
Other Amount
9:00 AM ✓✓
Donate ₹2,500
9:08 AM
Opening secure donation link… ✨ Thank you. Each kit reaches a family within 48 hours.
9:08 AM ✓✓
Scenario 03 / Multi-chapter
Run eight state chapters as one organisation without losing local control.
A national NGO with chapters in 8 states sets up sub-tenants per state. Local chapter heads manage volunteers and donor lists for their state; HQ runs national appeals, training programs, and policy. Each chapter's data stays scoped; HQ sees aggregated impact and donor metrics.
- Sub-tenant per chapter — isolated donor + volunteer data
- Shared template library for centrally-approved campaigns
- Aggregated reporting on donor counts, monthly recurring donors, drive performance
- Per-chapter staff with no global per-seat fee
app.whatsmark.io/contacts
Contacts
2,847 total · 5 segments
All 2,847VIP 184New (30d) 512Trial 67
NamePhoneTagsSource
AS
Aarav SharmaVIPMumbai
CSVPP
Priya PatelNewDelhi
APIRV
Rahul VermaTrial
CSVSI
Sneha IyerVIPBangalore
ManualKG
Karan GuptaLead
APICSV · API · Manual
What your customers see
Sample messages for non-profits and volunteer organisations
Real WhatsApp threads — drop them straight into your account or use them as starting templates.
Donation thank-you + 80G
9:41
Project Roshni
online
[completes donation]
10:00 AM
🌟 Thank you, Aarav! Your donation of ₹2,500 funds 5 days of mid-day meals for 40 kids at our Patna centre.
10:00 AM ✓✓
📎 80G certificate attached. Save it for FY 25–26 tax filing. We'll send photos from the centre next week so you can see the impact.
View Centre
Donate Again
10:00 AM ✓✓
Flood-relief appeal (monthly donors)
9:41
Project Roshni
online
Hi Aarav — Bihar's been hit hard by the floods this week.
9:00 AM ✓✓
We're running a 7-day relief drive: ₹2,500 covers a family-of-4 ration kit for a fortnight. ₹10,000 covers four kits. Goal: ₹25 lakh by Sunday.
Donate ₹2,500
Donate ₹10,000
Other Amount
9:00 AM ✓✓
Donate ₹2,500
9:08 AM
Opening secure donation link… ✨ Thank you. Each kit reaches a family within 48 hours.
9:09 AM ✓✓
Volunteer-shift reminder
9:41
Roshni Volunteers · Mumbai
online
Hi Priya — your volunteer shift is tomorrow. 📅 Sat 18 May · 9:00 AM – 1:00 PM 📍 Worli centre, near Hard Rock Cafe 👥 Coordinator: Anjali · 📞 +91 98xxx xx555 Wear closed shoes; lunch provided.
Confirmed
Can't Make It
Fri 4:00 PM ✓✓
Confirmed
Fri 4:08 PM
✅ Thank you. See you Saturday morning. 🙏
Fri 4:09 PM ✓✓
Integrations
Plays well with what you already use
Connect natively where we have direct adapters. Use webhooks or our REST API for everything else. Honest status flags — we don't pretend an integration ships when it doesn't.
Ra
Razorpay
Donations (Indian NGOs)
AvailableSt
Stripe
Donations (international)
AvailableSa
Salesforce Nonprofit Cloud
Donor CRM (enterprise)
Via API / WebhookGe
Generic CRM via Webhook
Donor management
Via API / WebhookBy the numbers
Specific, defensible, no fabricated stats.
Open rate
98%
WhatsApp industry-wide; vs ~12% for non-profit email newsletters
Free forever tier
Yes
Full Free plan — no time limit, no donor cap on the lowest tier
Non-profit pricing
Available
Reseller plan support for registered non-profits is negotiable; email us
FAQ
Common questions, honest answers
Don't see your question? Email me at [email protected] — I read and answer every one personally.
Yes — when you use WhatsApp Business Cloud API and have proper opt-in. Donors who provide their number at donation time and accept communications consent are opted in for transactional and impact-update messages. Marketing-class broadcasts (fundraising appeals to people who haven't donated yet) require an explicit marketing opt-in. WhatsMark tracks consent per contact and per message category.
Yes. Connect Razorpay (India), Stripe (international), or any payment processor with webhook support. The donation template includes a generated payment link; the donor taps, pays, and a thank-you with the 80G certificate flows back automatically. The donation event writes to your CRM via webhook.
When a donation captures, your CRM or donation tool generates the 80G receipt PDF (most do this automatically). WhatsMark fetches the PDF via webhook and attaches it to the thank-you template. The donor receives both the thank-you message and the receipt in one WhatsApp message — no separate email needed.
Yes — Reseller plan with sub-tenants per chapter. Each chapter has its own scoped donors, volunteers, and inbox. National HQ sets templates and runs national appeals; chapters operate independently. Data isolation between chapters is enforced; rollup metrics aggregate at HQ level.
Yes — registered non-profits with valid 12A/80G or equivalent are eligible for discounted Reseller-plan pricing. Email [email protected] with proof of registration; we'll respond within 2 business days. The Free plan is full-featured for organisations starting out — there's no time limit on it.
Personal WhatsApp groups don't scale beyond ~256 members and have zero audit trail, no role-based access, no scheduling, no broadcast attribution. WhatsMark's volunteer inbox supports thousands of contacts, structured shift scheduling, role separation between coordinators and volunteers, and full conversation logs for accountability.
Yes. WhatsApp Cloud API supports images up to 5 MB and videos up to 16 MB per message. For longer videos, paste a YouTube or Vimeo link instead. Donors love seeing visual impact updates — they're the highest-engagement message type our non-profit users send.
Industries we also serve
Different industry? Same playbook, tuned for fit.
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